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subject:"USA"
~person:"Fantapié Altobelli, Claudia"
~subject:"Brand management"
~type_genre:"Handbuch"
~type_genre:"Hochschulschrift"
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Persistent link: https://www.econbiz.de/10011570378
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