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subject:"United States"
type_genre:"Article in journal"
~isPartOf:"Journal of strategic marketing"
~person:"Engwall, Lars"
~person:"MacDonald, Ronald"
~person:"Madura, Jeff"
~person:"Tajeddini, Kayhan"
~subject:"Innovation"
~subject:"KMU"
~type_genre:"Case study"
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The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
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