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subject:"United States"
~isPartOf:"Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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United States
Direct marketing
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11
Beziehungsmarketing
4
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4
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USA
4
Advertising effects
2
Betriebswirtschaftslehre
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2002-2003
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Lewis, Michael
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Marketing-Centrum <Münster (Westf)>
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Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
Discussion paper / Centre for Economic Policy Research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Health marketing quarterly
8
Journal of advertising research
4
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
European journal of operational research : EJOR
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Interactive and multi-channel marketing
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business & economics research
2
Journal of retailing and consumer services
2
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Beiträge des Instituts für Empirische Wirtschaftsforschung
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Bridging the gap between advertising academia and practice
1
Business and human rights
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Chatham House series on change in American politics
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Contemporary economics
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Discussion paper / Tinbergen Institute
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Discussion paper / Tinbergen Institute / Tinbergen Institute
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Discussion paper series / IZA
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Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
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Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Enterprise & society : the international journal of business history
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Frontiers in health policy research
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Harvard business review : HBR
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Health affairs : at the intersection of health, health care, and policy
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Intelligent systems in accounting finance and management : international journal
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International business realisms : globalizing locally responsive and internationally connected business disciplines
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ECONIS (ZBW)
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1
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
-
2014
Persistent link: https://www.econbiz.de/10010367915
Saved in:
2
The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space
Stremersch, Stefan
;
Landsman, Vardit
;
Venkataraman, Sriram
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10009725699
Saved in:
3
Dynamic customer management and the value of one-to-one marketing
Khan, Romana
;
Lewis, Michael
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1063-1079
Persistent link: https://www.econbiz.de/10003909105
Saved in:
4
Stand der Direktmarketing-Forschung und -Praxis in den USA : Dokumentation einer Forschungsreise zur DMA Annual Conference and Exhibition 2002 und DMEF Educators' Conference 2002
Münstermann, Matthias
-
2002
Persistent link: https://www.econbiz.de/10001774740
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