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subject:"United States"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
~subject:"Internet"
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United States
Brand management
Brand
Internet
Internet marketing
355
Online-Marketing
355
Consumer behaviour
217
Konsumentenverhalten
217
Social Web
205
Social web
205
Markenführung
92
Social media
81
Viral marketing
80
Virales Marketing
80
Online retailing
78
Online-Handel
78
Beziehungsmarketing
77
Relationship marketing
77
Brand image
57
Markenimage
57
Advertising effects
55
Werbewirkung
55
Advertising
48
Werbung
46
E-commerce
41
Electronic Commerce
41
Markenartikel
39
Customer integration
30
Kundenintegration
30
Marketing management
28
Marketingmanagement
28
Luxury goods
27
Luxusgüter
27
Customer satisfaction
19
Kundenzufriedenheit
19
Social media marketing
19
Social network
19
Soziales Netzwerk
19
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Confidence
15
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Article
114
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English
114
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Filieri, Raffaele
5
Ko, Eunju
5
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Chen, Qimei
2
Choi, Yung Kyun
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Gorton, Matthew
2
Guzman, Francisco
2
Hajli, Nick
2
Kim, Juran
2
Liu, Ran
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Swani, Kunal
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Abosag, Ibrahim
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alden, Dana
1
Aljuhmani, Hasan Yousef
1
Aloini, Davide
1
Alryalat, Mohammad Abdallah Ali
1
Ammi, Chantal
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
The journal of product & brand management
49
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
The journal of brand management : an international journal
37
Journal of advertising research
36
Journal of marketing communications
32
Journal of promotion management : innovations in planning and applied research
31
International journal of electronic marketing and retailing : IJEMR
30
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
SpringerLink / Bücher
24
Business horizons
22
Journal of promotion management : JPM
22
Information systems research : ISR
21
Marketing intelligence & planning
21
International journal of advertising : the quarterly review of marketing communications
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of management information systems : JMIS
17
Journal of strategic marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Tourism management : research, policies, practice
16
Cogent business & management
15
Psychology & marketing
15
Springer eBook Collection
15
Journal of marketing management : MM
14
Electronic commerce research
13
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of travel and tourism marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of hospitality management
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
12
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ECONIS (ZBW)
114
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
8
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
9
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
10
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
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