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subject:"United States"
~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Theory"
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United States
Beziehungsmarketing
Theory
Sales promotion
14
Verkaufsförderung
14
Consumer behaviour
10
Konsumentenverhalten
10
Preismanagement
4
Pricing strategy
4
Advertising effects
3
Einzelhandel
3
Retail trade
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Retailing
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Werbewirkung
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Advertising
2
Consumer behavior
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Promotion
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Promotional materials
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Rabatt
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Rebate
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Theorie
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Werbemittel
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Werbung
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99-ending prices
1
Apfel
1
Apple
1
Bekleidung
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Brand
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Brand loyalty
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Brand management
1
Buying behavior
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China
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Clothing
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Consumer motivation
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Consumer purchase behaviour
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Coupon
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Decision
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Dewsnap, Belinda
1
Jobber, David
1
Más Ruiz, Francisco José
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Parreño-Selva, Josefa
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Ruiz-Conde, Enar
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Wierich, Ralf
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Zielke, Stephan
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European journal of marketing : EJM
Journal of retailing and consumer services
16
Journal of business research : JBR
11
Journal of marketing research : JMR
10
Journal of retailing
10
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Journal of marketing
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Quantitative marketing and economics : QME
5
International journal of production economics
4
International journal of retail & distribution management
4
Journal of advertising research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Operational Research Society : OR
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Vision : the journal of business perspective
4
Agricultural and resource economics review : ARER
3
CUDARE working paper series
3
Company and customer relations
3
International journal of sport management and marketing : IJSMM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Report / Marketing Science Institute
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Agribusiness : an internat. journal
2
Australasian marketing journal
2
CESifo working papers
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ERIM report series research in management
2
Foundations and trends in marketing : FTMKT
2
Handelsforschung
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ECONIS (ZBW)
3
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How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
2
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Más Ruiz, Francisco José
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
Saved in:
3
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
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