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subject:"United States"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Brand management"
~subject:"Consumer's economical situation (income)"
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United States
Brand management
Consumer's economical situation (income)
Direct marketing
18
Direktmarketing
18
Advertising effects
16
Arzneimittel
16
Pharmaceuticals
16
Werbewirkung
16
Advertising
12
Werbung
12
Consumer behaviour
9
Konsumentenverhalten
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Direct-to-consumer advertising
6
Pharmaceutical industry
4
Pharmaindustrie
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Brand
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Bibliometrics
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Bibliometrie
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DTC prescription drug advertising
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Markenartikel
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Markenführung
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Prescription drugs
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USA
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Comparative advertising
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Consumer attitudes
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Content analysis
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DTC brand websites
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Diabetes
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Direct to consumer advertising
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Ali Shah, Syed Zulfiqar
1
Huh, Jisu
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Khateeb, Rami Atta
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Khraim, Hamzeh Salim
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Lee-Wingate, Sooyeon Nikki
1
Sen, Kabir Chandra
1
Sharabati, Abdel-Aziz Ahmad
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Shin, Wonsun
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
8
Journal of advertising research
4
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
4
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
2
European journal of operational research : EJOR
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Aufbruch : Ingredient Branding schafft Werte
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge des Instituts für Empirische Wirtschaftsforschung
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Bridging the gap between advertising academia and practice
1
Business and human rights
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Chatham House series on change in American politics
1
Contemporary economics
1
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1
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1
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1
Discussion paper series / IZA
1
Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
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ECONIS (ZBW)
5
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1
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
2
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
3
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
4
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
Saved in:
5
Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10008667685
Saved in:
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