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subject:"United States"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Consumer's economical situation (income)"
~subject:"Werbewirkung"
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United States
Consumer's economical situation (income)
Werbewirkung
Direct marketing
18
Direktmarketing
18
Advertising effects
16
Arzneimittel
16
Pharmaceuticals
16
Advertising
12
Werbung
12
Consumer behaviour
9
Konsumentenverhalten
9
Direct-to-consumer advertising
6
Pharmaceutical industry
4
Pharmaindustrie
4
Brand
3
Bibliometrics
2
Bibliometrie
2
Brand management
2
DTC prescription drug advertising
2
Markenartikel
2
Markenführung
2
Prescription drugs
2
USA
2
Advertising effectiveness
1
Attitudes
1
Brief summary
1
Celebrity endorsement
1
Celebrity endorser
1
Celebrity-Werbung
1
Comparative advertising
1
Consumer attitudes
1
Consumers
1
Content analysis
1
Credibility
1
DTC brand websites
1
Diabetes
1
Direct to consumer advertising
1
Direct-to-consumer
1
Direct-to-consumer advertising (DTCA)
1
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16
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16
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2
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English
16
Author
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Mukherjee, Avinandan
3
Bhutada, Nilesh
2
Lee-Wingate, Sooyeon Nikki
2
Perri, Matthew
2
Rollins, Brent L.
2
Xie, Ying
2
Ali Shah, Syed Zulfiqar
1
Bergner, Kai N.
1
Boudewyns, Vanessa
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Deshpande, Aparna
1
Falk, Tomas
1
Finney, Zachary
1
Heinrick, Daniel
1
Huh, Jisu
1
Hölzing, Jörg A.
1
Joseph, Mathew
1
Khateeb, Rami Atta
1
Khraim, Hamzeh Salim
1
Limbu, Yam
1
Menon, Ajit
1
Ramakrishnan, Shravanan
1
Sen, Kabir Chandra
1
Sharabati, Abdel-Aziz Ahmad
1
Shin, Wonsun
1
Siddiqi, Arslan Ahmad
1
Spake, Deborah F.
1
Wanasika, Isaac
1
Williams, Pamela A.
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
27
Journal of business research : JBR
5
Journal of advertising research
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
NBER working paper series
4
SpringerLink / Bücher
4
Working paper / National Bureau of Economic Research, Inc.
4
Direct marketing : an international journal
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
The journal of law & economics
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
American journal of agricultural economics
2
Electronic commerce research and applications
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of retailing
2
Journal of retailing and consumer services
2
Kundenmanagement & Electronic Commerce
2
The journal of industrial economics
2
The marketing review
2
30-Minuten-Reihe
1
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ECONIS (ZBW)
16
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1
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
2
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
5
Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements : an elaboration likelihood model approach
Rollins, Brent L.
;
Bhutada, Nilesh
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 164-177
Persistent link: https://www.econbiz.de/10010388962
Saved in:
6
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
7
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
8
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
9
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
10
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Saved in:
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