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subject:"United States"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Advertising effects"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Theory"
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Advertising effects
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
22
Journal of retailing and consumer services
22
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
Journal of retailing
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing
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Journal of the Academy of Marketing Science
7
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
6
Quantitative marketing and economics : QME
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European journal of operational research : EJOR
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Gabler Edition Wissenschaft
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International journal of economic issues : IJEI
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Journal of the Operational Research Society : OR
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Psychology & marketing
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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International journal of production economics
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International journal of retail & distribution management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Report / Marketing Science Institute
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The journal of personal selling & sales management : JPSSM
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Vision : the journal of business perspective
4
Agricultural and resource economics review : ARER
3
CUDARE working paper series
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ERIM report series research in management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic marketing and retailing : IJEMR
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International journal of industrial organization
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Journal of business economics : JBE
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Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun
;
Kroncke, Charles O.
;
Johnson, James E.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
Saved in:
2
Prioritised risk relievers in purchasing licensed sport merchandise online : influence of product price as purchase involvement
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 220-237
Persistent link: https://www.econbiz.de/10009312121
Saved in:
3
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
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