Show car activation : a practitioner's recommendation for increasing brand equity
Year of publication: |
2010
|
---|---|
Authors: | Dodds, Mark |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 8.2010, 1/2, p. 49-56
|
Subject: | Sportveranstaltung | Sport event | Motorsport | Sportmarketing | Sports marketing | Verkaufsförderung | Sales promotion | Sponsoring | Sponsorship | USA | United States |
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