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subject:"United States"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Salespeople"
~subject:"Theorie"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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United States
Salespeople
Theorie
Werbung
Sales promotion
4
Sportmarketing
4
Sports marketing
4
Verkaufsförderung
4
USA
3
Consumer behaviour
2
Konsumentenverhalten
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Arbeitsgruppe
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Brand image
1
Conjoint analysis
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Conjoint-Analyse
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Consumer motivation
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Kaufmotiv
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Online retailing
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Online-Handel
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Professional sports
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Sport management
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Sportveranstaltung
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Team
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manufacturer's brand attitude
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repurchase intentions
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sport management
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sport marketing
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team identification
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team identification through apparel
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university sports team merchandise
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Article in journal
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Dodds, Mark
1
Johnson, James E.
1
Kroncke, Charles O.
1
Lee, Cindy
1
Lee, Donghun
1
Won, Doyeon
1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
15
Journal of retailing and consumer services
15
Journal of promotion management : JPM
11
Journal of retailing
11
Journal of marketing research : JMR
10
Journal of marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
European journal of operational research : EJOR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of economic issues : IJEI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Journal of the Operational Research Society : OR
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Quantitative marketing and economics : QME
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Agricultural and resource economics review : ARER
3
International journal of industrial organization
3
International journal of production economics
3
Omega : the international journal of management science
3
The journal of business & industrial marketing
3
Vision : the journal of business perspective
3
Agribusiness : an internat. journal
2
Health care management science
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of logistics : research and applications
2
Journal of Islamic marketing : JIMA
2
Journal of business-to-business marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun
;
Kroncke, Charles O.
;
Johnson, James E.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
Saved in:
2
Prioritised risk relievers in purchasing licensed sport merchandise online : influence of product price as purchase involvement
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 220-237
Persistent link: https://www.econbiz.de/10009312121
Saved in:
3
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
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