//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~isPartOf:"Journal of business research : JBR"
~person:"Baldus, Brian J."
~person:"Dessart, Laurence"
~subject:"Brand management"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
United States
Brand management
Social web
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Markenführung
3
Online-Marketing
3
Social Web
3
Consumer engagement
2
Social media
2
Beziehungsmarketing
1
Brand
1
Brand communities
1
Brand community
1
Brand content
1
Brand image
1
Branding
1
Consumer motivation
1
Digital ecosystem
1
Markenartikel
1
Markenimage
1
Narrative Methode
1
Narrative method
1
Online brand communities
1
Practice
1
Relationship marketing
1
Scale development
1
Socio-technical
1
Sociomateriality
1
Storytelling
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Baldus, Brian J.
Dessart, Laurence
Filieri, Raffaele
8
Ko, Eunju
7
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bigné Alcañiz, J. Enrique
3
Choi, Jeonghye
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Kim, Juran
3
Richard, Marie-Odile
3
Seo, Yuri
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bazi, Saleh
2
Chatterjee, Sheshadri
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Cui, Geng
2
Gorton, Matthew
2
Guzman, Francisco
2
Harrigan, Paul
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Lee, Eun-Ju
2
Lin, Zhibin
2
Liu, Ran
2
Mariani, Marcello M.
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Okazaki, Shintaro
2
Peng, Ling
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing management : MM
3
Journal of internet commerce
2
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
2
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
3
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->