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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"E-commerce"
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United States
Brand management
Brand
Consumer behaviour
E-commerce
Internet marketing
312
Online-Marketing
312
Social Web
186
Social web
186
Konsumentenverhalten
184
Markenführung
83
Social media
72
Viral marketing
72
Virales Marketing
72
Online retailing
68
Online-Handel
68
Beziehungsmarketing
65
Relationship marketing
65
Brand image
50
Markenimage
50
Advertising effects
49
Werbewirkung
49
Advertising
40
Werbung
38
Electronic Commerce
35
Markenartikel
34
Customer integration
29
Kundenintegration
29
Luxury goods
27
Luxusgüter
27
Marketing management
24
Marketingmanagement
24
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
12
Customer satisfaction
12
Digital marketing
12
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English
220
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Filieri, Raffaele
7
Ko, Eunju
6
Richard, Marie-Odile
6
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Hajli, Nick
3
Rana, Nripendra P.
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wang, Fang
3
Yoon, Sukki
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Cui, Geng
2
Dennis, Charles
2
Dessart, Laurence
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Jang, Sungha
2
Janssen, Loes
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Juran
2
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Published in...
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
153
Journal of retailing and consumer services
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
International journal of advertising : the review of marketing communications
69
International journal of electronic marketing and retailing : IJEMR
66
Journal of promotion management : innovations in planning and applied research
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Journal of internet commerce
59
International journal of hospitality management
53
The journal of product & brand management
53
Journal of advertising research
52
Cogent business & management
45
Electronic commerce research
44
Information systems research : ISR
44
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Tourism management : research, policies, practice
41
Journal of management information systems : JMIS
39
Journal of promotion management : JPM
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
35
SpringerLink / Bücher
35
Technological forecasting & social change : an international journal
35
The journal of brand management : an international journal
35
International journal of technology marketing : IJTMkt
34
Journal of electronic commerce research : JECR
34
Journal of travel and tourism marketing
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
International journal of contemporary hospitality management
31
Business horizons
30
Psychology & marketing
30
Springer eBook Collection
30
Asia Pacific journal of marketing and logistics
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
Journal of marketing research : JMR
29
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ECONIS (ZBW)
220
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1
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10
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220
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1
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
7
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
8
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
9
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
10
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
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