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subject:"United States"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~subject:"China"
~subject:"Target group"
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Market segmentation
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Marktsegmentierung
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USA
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Arbeitsmarktsegmentation
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Batchelor, Alex
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Jenkinson, Angus
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Stroud, Dick
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Webber, Richard
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of international financial markets, institutions & money
8
Journal of vacation marketing : an international journal
8
Tourism management : research, policies, practice
7
Working paper / National Bureau of Economic Research, Inc.
6
Handbuch Zielgruppenmanagement
5
Journal of business research : JBR
5
Journal of marketing analytics : JMA
5
The journal of consumer marketing
5
International journal of contemporary hospitality management
4
Journal of banking & finance
4
Journal of food products marketing
4
Journal of retailing and consumer services
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
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NBER working paper series
4
SpringerLink / Bücher
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Asia Pacific journal of marketing and logistics
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Handbook of research on ethnic and intra-cultural marketing
3
International journal of hospitality management
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Journal of customer behaviour
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Journal of financial and quantitative analysis : JFQA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of money, credit and banking : JMCB
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Journal of multinational financial management
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Journal of strategic marketing
3
Journal of the Operational Research Society : OR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Pacific-Basin finance journal
3
Services marketing quarterly
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
3
Tourism management perspectives : TMP
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Young consumers : insight and ideas for responsible marketers
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Academy of Management journal : AMJ
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Agricultural finance review
2
Asia-Pacific journal of accounting & economics : APJAE
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Business horizons
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China economic review : an international journal
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ECONIS (ZBW)
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In which contexts do different market segmentation strategies work best?
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 310-314
Persistent link: https://www.econbiz.de/10009154956
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2
What happened to strategic segmentation?
Jenkinson, Angus
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10003977405
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3
Meet the charmed generation
Stroud, Dick
;
Batchelor, Alex
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003763947
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