Meet the charmed generation
Dick Stroud and Alex Batchelor
| Year of publication: |
2008
|
|---|---|
| Authors: | Stroud, Dick ; Batchelor, Alex |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 10.2008/09, 1, p. 43-51
|
| Subject: | Alternde Bevölkerung | Aging population | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003763947