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subject:"United States"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Electronic Commerce"
~subject:"Werbung"
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Search: subject_exact:"Search engine marketing"
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United States
Electronic Commerce
Werbung
Internet marketing
49
Online-Marketing
49
Consumer behaviour
27
Konsumentenverhalten
27
Social Web
25
Social web
25
Online retailing
16
Online-Handel
16
Viral marketing
16
Virales Marketing
16
E-commerce
11
Advertising effects
10
Werbewirkung
10
Social media
9
Beziehungsmarketing
7
Relationship marketing
7
Website
7
Advertising
5
Brand image
5
Credibility
5
Glaubwürdigkeit
5
Markenimage
5
Search engine
5
Structural equation model
5
Strukturgleichungsmodell
5
Suchmaschine
5
Brand management
4
China
4
Information behaviour
4
Informationsverhalten
4
Markenführung
4
Source credibility
4
Content analysis
3
Customer satisfaction
3
Experiment
3
Hotel industry
3
Hotellerie
3
Innovation adoption
3
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Article
17
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Article in journal
17
Aufsatz in Zeitschrift
17
Language
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English
17
Author
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Luo, Xin
2
Bijmolt, Tammo H. A.
1
Chang, Chia-ling
1
Chen, Shengjun
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chen, Zong-Cheng
1
Chiu, Yu-Ping
1
Chiu, Yu-Ting
1
Chu, Chenyu
1
Chu, Xiumin
1
Chun, Wootae
1
Cortese, Juliann
1
Daiser, Peter
1
Diwanji, Vaibhav S.
1
Fang, Shyh-Rong
1
Guo, Xiaolong
1
Göttel, Vincent
1
Hoekstra, Janita Cornelia
1
Hsieh, Ai-Yun
1
Huizingh, Eelko
1
Jansen, Bernard J.
1
Keng, Ching-jui
1
Krawczyk, Adriana C.
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Li, Minqiang
1
Li, Xichen
1
Li, Zhiyong
1
Liao, Qinyu
1
Liao, Tze-hsien
1
Lin, Jiabao
1
Ling, Haifeng
1
Liu, Yezheng
1
Lo, Shao-Kang
1
Moura, Francisco Tigre
1
Nakayama, Makoto
1
Nan, Guofang
1
Ren, Fei
1
Singh, Nitish
1
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Published in...
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Journal of electronic commerce research : JECR
International journal of internet marketing and advertising : IJIMA
83
International journal of advertising : the review of marketing communications
81
Journal of business research : JBR
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of retailing and consumer services
57
Journal of marketing communications
46
International journal of electronic marketing and retailing : IJEMR
44
Journal of advertising research
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of promotion management : innovations in planning and applied research
38
International journal of advertising : the quarterly review of marketing communications
33
Journal of management information systems : JMIS
33
Information systems research : ISR
32
Journal of internet commerce
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Electronic commerce research
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
SpringerLink / Bücher
24
Journal of marketing research : JMR
23
International journal of hospitality management
21
Journal of promotion management : JPM
21
International journal of e-business research : an official publication of the Information Resources Management Association
19
Technological forecasting & social change : an international journal
19
European journal of operational research : EJOR
18
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of travel and tourism marketing
18
Psychology & marketing
18
CESifo working papers
17
International journal of technology marketing : IJTMkt
17
Journal of marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of electronic commerce : IJEC
16
Marketing science
16
Electronic commerce research and applications
15
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
15
NBER working paper series
15
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ECONIS (ZBW)
17
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1
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
2
Advertising or brokerage model for social platforms with a commerce feature
Nan, Guofang
;
Chu, Chenyu
;
Li, Zhiyong
;
Li, Minqiang
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10012816120
Saved in:
3
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
4
Juxtaposing impacts of social media interaction experiences on e-commerce reputation
Li, Xichen
;
Liao, Qinyu
;
Luo, Xin
;
Wang, Yaoyu
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10012295991
Saved in:
5
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
6
Understanding the impact of social commerce website technical features on repurchase intention : a Chinese guanxi perspective
Lin, Jiabao
;
Yan, Yanmei
;
Chen, Shengjun
;
Luo, Xin
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 225-244
Persistent link: https://www.econbiz.de/10011746728
Saved in:
7
The effect of firm marketing content on product sales : evidence from a mobile social media platform
Wan, Fei
;
Ren, Fei
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10011780022
Saved in:
8
Online engagement in investments of online travel agencies : a game-theoretic approach
Zheng, Xiabing
;
Guo, Xiaolong
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
3
,
pp. 256-265
Persistent link: https://www.econbiz.de/10011563213
Saved in:
9
Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Hsieh, Ai-Yun
;
Lo, Shao-Kang
;
Chiu, Yu-Ping
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011452227
Saved in:
10
The influence of culture in website design and users' perceptions : three systematic reviews
Moura, Francisco Tigre
;
Singh, Nitish
;
Chun, Wootae
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011626496
Saved in:
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