Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Year of publication: |
February 2016
|
---|---|
Authors: | Hsieh, Ai-Yun ; Lo, Shao-Kang ; Chiu, Yu-Ping |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 1, p. 36-46
|
Subject: | Schema-congruence | Commercialization congruence | Banner ad | Web site | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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