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subject:"United States"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Marketing"
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Brand management
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Verkaufsförderung
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Journal of marketing communications
Journal of retailing and consumer services
16
Journal of promotion management : JPM
11
Journal of business research : JBR
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing
8
SpringerLink / Bücher
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of marketing research : JMR
7
Gabler Edition Wissenschaft
6
American journal of agricultural economics
5
The international review of retail, distribution and consumer research
5
Journal of the Academy of Marketing Science
4
Report / Marketing Science Institute
4
Agricultural and resource economics review : ARER
3
European research studies
3
Faculty & research / Insead : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
3
Journal of advertising research
3
Journal of food products marketing
3
Journal of marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
The journal of personal selling & sales management : JPSSM
3
Vision : the journal of business perspective
3
Acta Universitatis Danubius / Oeconomica
2
Australasian marketing journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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CUDARE working paper series
2
Economics Papers from University Paris Dauphine
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European journal of marketing : EJM
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Farmer Cooperative Research Report (FCRR)
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1
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
2
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
3
The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
Saved in:
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