Promotion mix management : a consumer focused Islamic perspective
Salman Yousaf (School of Business Administration, Dongbei University of Finance and Economics, Dalian, P.R. China)
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Yousaf, Salman |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 2, p. 215-231
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| Subject: | promotion mix | Islamic marketing | Islamic promotional ethics | integrated marketing communication | consumer-focused | Islam | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Islamische Staaten | Islamic countries | Marketing | Islamisches Finanzsystem | Islamic finance | Konsumentenverhalten | Consumer behaviour | Islamisch | Islamic | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2014.888575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011561363