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subject:"United States"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Marketingmanagement"
~subject:"Zielgruppe"
~type:"article"
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Market segmentation
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Marktsegmentierung
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market segmentation
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Daellenbach, Kate
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Divine, Richard L.
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Duncan, Roderick
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Garver, Michael S.
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Krisjanous, Jayne
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Morrison, Mark D.
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Journal of nonprofit & public sector marketing
Journal of retailing and consumer services
9
Journal of strategic marketing
8
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of vacation marketing : an international journal
6
Marketing intelligence & planning
6
Tourism management : research, policies, practice
6
Handbuch Zielgruppenmanagement
5
Journal of business research : JBR
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of food products marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Business horizons
3
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
Handbook of research on ethnic and intra-cultural marketing
3
Journal of customer behaviour
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Journal of financial and quantitative analysis : JFQA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of marketing for higher education
3
Journal of money, credit and banking : JMCB
3
Journal of targeting, measurement and analysis for marketing
3
Journal of the Operational Research Society : OR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management decision : MD
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Services marketing quarterly
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Tourism management perspectives : TMP
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Young consumers : insight and ideas for responsible marketers
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Academy of Management journal : AMJ
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Agricultural finance review
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate
;
Parkinson, Joy
;
Krisjanous, Jayne
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 413-443
Persistent link: https://www.econbiz.de/10011956575
Saved in:
2
Using segmentation and prototyping in engaging politically-salient climate-change household segments
Sherley, Chris
;
Morrison, Mark D.
;
Duncan, Roderick
; …
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 258-280
Persistent link: https://www.econbiz.de/10010490399
Saved in:
3
Segmentation analysis of the volunteering preferences of university students
Garver, Michael S.
;
Divine, Richard L.
;
Spralls, Samuel A.
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10009518051
Saved in:
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