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subject:"United States"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The marketing review"
~subject:"Social Web"
~subject:"Unternehmenserfolg"
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United States
Social Web
Unternehmenserfolg
Marketing management
79
Marketingmanagement
79
Internet marketing
23
Online-Marketing
23
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
17
Markenführung
17
Social web
17
Beziehungsmarketing
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Relationship marketing
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Marketing
11
Brand image
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Markenimage
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Advertising
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KMU
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Banerjee, Syagnik
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Alryalat, Mohammad Abdallah Ali
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Banerjee, Saikat
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Barandas, Hortensia
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Broderick, Amanda J.
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1
Holliman, Geraint
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Hu, Jing
1
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1
Kaur, Gurjeet
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Kim, Dae-Hee
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The marketing review
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of strategic marketing
38
The journal of business & industrial marketing
33
Journal of marketing
28
Journal of the Academy of Marketing Science
27
European journal of marketing : EJM
25
Journal of marketing management : MM
23
Journal of marketing communications
19
Cogent business & management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International marketing review
18
Marketing intelligence & planning
18
International journal of internet marketing and advertising : IJIMA
17
Business horizons
14
Journal of advertising research
14
International business review : the official journal of the European International Business Academy
13
The journal of brand management : an international journal
13
Journal of global marketing
12
SpringerLink / Bücher
12
International entrepreneurship and management journal
11
Springer eBook Collection
11
AMS review : official publication of the Academy of Marketing Science
10
Australasian marketing journal
10
International journal of hospitality management
10
Journal of retailing and consumer services
10
MSI reports : working paper series
10
Harvard business review : HBR
9
International journal of business and globalisation : IJBG
9
Journal of business ethics : JOBE
9
Journal of business strategy
9
Journal of international marketing
9
Journal of marketing theory and practice
9
Management research review
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
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ECONIS (ZBW)
27
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1
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
2
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
3
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
4
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
5
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
6
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina
;
Barandas, Hortensia
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
Saved in:
7
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
8
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
9
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
10
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
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