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subject:"United States"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Engwall, Lars"
~person:"MacDonald, Ronald"
~person:"Madura, Jeff"
~person:"Tajeddini, Kayhan"
~subject:"Innovation"
~subject:"KMU"
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United States
Innovation
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Schweiz
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Switzerland
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Beziehungsmarketing
1
Brand management
1
Dienstleistungsmanagement
1
Firm performance
1
Hotel industry
1
Hotellerie
1
Inter-firm cooperation
1
Markenführung
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Marketing management
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Marketingmanagement
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Relationship marketing
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SME
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SMEs
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Service management
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Spain
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Spanien
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Unternehmenserfolg
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brand orientation
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Engwall, Lars
MacDonald, Ronald
Madura, Jeff
Tajeddini, Kayhan
Ratten, Vanessa
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Journal of strategic marketing
Tourism management : research, policies, practice
International journal of hospitality management
1
International journal of strategic change management : IJSCM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international financial markets, institutions & money
1
Journal of multinational financial management
1
Journal of retailing and consumer services
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Money stock measurement
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Organizational transformation and scientific change : the impact of institutional restructuring on universities and intellectual innovation
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Oxford economic papers
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ECONIS (ZBW)
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The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
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2
Effect of customer orientation and entrepreneurial orientation on innovativeness : evidence from the hotel industry in Switzerland
Tajeddini, Kayhan
- In:
Tourism management : research, policies, practice
31
(
2010
)
2
,
pp. 221-231
Persistent link: https://www.econbiz.de/10003930688
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