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subject:"United States"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Marketingmanagement"
~subject:"Theory"
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United States
Marketingmanagement
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Sales promotion
12
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Marketing : ZFP ; journal of research and management
Report / Marketing Science Institute
Journal of business research : JBR
13
Journal of promotion management : JPM
13
Journal of marketing research : JMR
10
Journal of retailing and consumer services
9
Journal of retailing
8
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
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American journal of agricultural economics
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
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5
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4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of the Operational Research Society : OR
4
The journal of personal selling & sales management : JPSSM
4
Agricultural and resource economics review : ARER
3
Company and customer relations
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of industrial organization
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
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Marketing letters : a journal of research in marketing
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Vision : the journal of business perspective
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Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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CESifo working papers
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CUDARE working paper series
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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ERIM report series research in management
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ECONIS (ZBW)
6
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1
Why and under which conditions are price lotteries effective at promoting products?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10010394615
Saved in:
2
Optimale Absatzförderungsbudgets im vertikalen Marketing : Wertschöpfungspotenziale alternativer Formen der strategischen Hersteller-Händler-Interaktion
Kunter, Marcus
;
Steffenhagen, Hartwig
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
4
,
pp. 237-251
Persistent link: https://www.econbiz.de/10003206030
Saved in:
3
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
4
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
5
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
6
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
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