Why and under which conditions are price lotteries effective at promoting products?
Year of publication: |
2014
|
---|---|
Authors: | Gierl, Heribert ; Hüttl-Maack, Verena |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 3, p. 176-186
|
Subject: | Pricing | Price promotions | Price lotteries | Thrill and hope | Glücksspiel | Gambling | Preismanagement | Pricing strategy | Theorie | Theory | Verkaufsförderung | Sales promotion | Preis | Price |
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