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subject:"United States"
~isPartOf:"Vision : the journal of business perspective"
~subject:"Advertising effects"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Theory"
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Advertising effects
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Sales promotion
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Arakal, Jeevan J.
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Basu, Anirban
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Dhall, Punyaslok
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Nagar, Komal
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Vision : the journal of business perspective
Journal of business research : JBR
22
Journal of retailing and consumer services
22
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
Journal of retailing
14
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
Journal of marketing
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Company and customer relations
7
Journal of the Academy of Marketing Science
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
International journal of economic issues : IJEI
5
Journal of the Operational Research Society : OR
5
Psychology & marketing
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
International journal of production economics
4
International journal of retail & distribution management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Report / Marketing Science Institute
4
The journal of personal selling & sales management : JPSSM
4
Agricultural and resource economics review : ARER
3
CUDARE working paper series
3
ERIM report series research in management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of industrial organization
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics : JBE
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ECONIS (ZBW)
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Case analysis I : sales promotion planning TML
Basu, Anirban
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 233-237
Persistent link: https://www.econbiz.de/10012229818
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2
Case analysis II : sales promotion planning @ TML
Dhall, Punyaslok
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 238-241
Persistent link: https://www.econbiz.de/10012229820
Saved in:
3
Case analysis III : sales promotion planning TML
Arakal, Jeevan J.
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 242-245
Persistent link: https://www.econbiz.de/10012229822
Saved in:
4
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
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