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subject:"United States"
~person:"Abril Barrie, Carmen"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Marketing"
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Abril Barrie, Carmen
Görtz, Gunnar
8
Kaiser, Harry M.
7
Bauer, Hans H.
6
Chandon, Pierre
5
Gómez, Miguel I.
5
Loy, Jens-Peter
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Malshe, Avinash
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Richards, Timothy J.
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Rudanko, Leena
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Villas-Boas, Sofia
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Zettelmeyer, Florian
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Ailawadi, Kusum L.
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Alston, Julian Mark
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Busse, Meghan R.
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Böll, Karin
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Gourio, Francois
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Günter, Tobias Maria
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Heerde, Harald J. van
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Hutchinson, J. W.
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Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
2
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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