The effect of product innovation, promotion, and price on consumer switching to private labels
Carmen Abril; Joaquin Sanchez; Jesús García-Madariaga
| Year of publication: |
2015
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|---|---|
| Authors: | Abril Barrie, Carmen ; Sanchez-Soriano, Joaquin ; García-Madariaga, Jesús |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 3, p. 192-201
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| Subject: | brand switching | channel conflict | hazard model | manufacturer brands | national brands | price | private labels | product innovation | promotion | Spain | store brands | Handelsmarke | Store brand | Markenführung | Brand management | Preismanagement | Pricing strategy | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Spanien | Innovation | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011386714