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subject:"United States"
~person:"Bogomolova, Svetlana"
~person:"Lim, Chee Wooi"
~subject:"Zielgruppe"
~type_genre:"Article in journal"
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United States
Zielgruppe
Sales promotion
7
Verkaufsförderung
7
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4
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4
Consumer behaviour
3
Food retailing
3
Konsumentenverhalten
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Price promotions
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Bogomolova, Svetlana
Lim, Chee Wooi
Gómez, Miguel I.
5
Richards, Timothy J.
4
Kaiser, Harry M.
3
Talukdar, Debabrata
3
Ailawadi, Kusum L.
2
Barone, Michael J.
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Brown, Mark G.
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Busse, Meghan R.
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Gauri, Dinesh K.
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Kirikoshi, Toru
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Lee, Jong-ying
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Lee, Jun
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Malshe, Avinash
2
Pancras, Joseph
2
Yang, Lu
2
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2
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1
Ahluwalia, Punit
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Albers, Sönke
1
Alkhateeb, Fadi M.
1
Alston, Julian Mark
1
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1
Andrew, Damon P. S.
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Arakal, Jeevan J.
1
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Basu, Anirban
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1
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Health care management science
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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1
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
2
Modeling the effects of physician-directed promotion using genetic algorithm-partial least squares
Lim, Chee Wooi
;
Kirikoshi, Toru
;
Okano, Katsuhiko
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
3
,
pp. 195-215
Persistent link: https://www.econbiz.de/10003929479
Saved in:
3
Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi
;
Kirikoshi, Toru
- In:
Health care management science
11
(
2008
)
4
,
pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
Saved in:
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