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subject:"United States"
~person:"Chang, Susan"
~person:"Shattuc, Jane"
~subject:"Television industry"
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International journal of advertising : the quarterly review of marketing communications
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The American television industry
Curtin, Michael
;
Shattuc, Jane
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003872741
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2
Product placement in entertainment media : proposing business process models
Chang, Susan
;
Newell, Jay
;
Salmon, Charles T.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 783-806
Persistent link: https://www.econbiz.de/10003916061
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