Product placement in entertainment media : proposing business process models
Year of publication: |
2009
|
---|---|
Authors: | Chang, Susan ; Newell, Jay ; Salmon, Charles T. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 5, p. 783-806
|
Subject: | Product Placement | Product placement | Filmproduktion | Film production | Filmwirtschaft | Film industry | USA | United States |
-
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc, (2009)
-
Song, Reo, (2015)
-
Music, movies, meanings, and markets : cinemajazzamatazz
Holbrook, Morris B., (2011)
- More ...
-
Product placement in entertainment media: Proposing business process models
Chang, Susan, (2009)
-
Mass media displacement and saturation
Newell, Jay, (2008)
-
Memory and perception of brand mentions and placement of brands in songs
Delattre, Eric, (2009)
- More ...