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subject:"United States"
~person:"Clarke, Ann Højbjerg"
~subject:"Marketingmanagement"
~subject:"Zielgruppe"
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Business-to-business marketing management : strategies, cases and solutions
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Journal of business research : JBR
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ECONIS (ZBW)
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B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
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2
Monitoring segmented markets : relational and transactional perspectives
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 89-118)
.
2012
Persistent link: https://www.econbiz.de/10009532787
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