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subject:"United States"
~person:"Dibb, Sally"
~subject:"Marketingmanagement"
~subject:"Zielgruppe"
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Market segmentation
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Marktsegmentierung
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Dibb, Sally
Dolnicar, Sara
6
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4
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Leisch, Friedrich
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Simkin, Lyndon
3
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2
Balachander, Subramanian
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Decker, Reinhold
2
Denison, Dwight V.
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Cross-cultural and critical perspectives on brands
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Journal of marketing management : MM
1
Journal of strategic marketing
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Marketing performativity : theories, practices and devices
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Marketing theory : a student text
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ECONIS (ZBW)
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1
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Marketing performativity : theories, practices and devices
,
(pp. 61-83)
.
2017
Persistent link: https://www.econbiz.de/10011616286
Saved in:
2
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
3
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
4
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
Saved in:
5
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
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