Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Year of publication: |
2009
|
---|---|
Authors: | Lindridge, Andrew ; Dibb, Sally |
Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 401-423
|
Subject: | Marktsegmentierung | Market segmentation | Inder | Indians | Bevölkerung | Population | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Marketingmanagement | Marketing management | Großbritannien | United Kingdom |
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