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subject:"United States"
~person:"Fan, Ying"
~person:"Stephen, Andrew T."
~subject:"Spillover-Effekt"
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United States
Spillover-Effekt
Internet marketing
20
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Consumer behaviour
8
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8
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4
Marketing
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social media
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2007-2010
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Fan, Ying
Stephen, Andrew T.
Tucker, Catherine
7
Choi, Yung Kyun
5
Goldfarb, Avi
5
Bachmann, Ruediger
4
Bart, Yakov
4
Ehrlich, Gabriel
4
Jansen, Bernard J.
4
Pentina, Iryna
4
Ruzic, Dimitrije
4
Yoon, Sukki
4
Bright, Laura F.
3
Bucklin, Randolph E.
3
Chaffey, Dave
3
Fesenmaier, Daniel R.
3
Liu, Yuping
3
Pattabhiramaiah, Adithya
3
Rutz, Oliver J.
3
Sun, Shaojing
3
Tussyadiah, Iis P.
3
Wang, Ying
3
Yang, Sha
3
Yao, Song
3
Aalberts, Robert J.
2
Baack, Daniel W.
2
Baack, Donald
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Becerra, Enrique P.
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Birnbaum, Daniel
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Bove, Liliana L.
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Cheong, Yunjae
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2
Coviello, Lorenzo
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Cuevas, Ángel
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Edelman, Benjamin
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Faculty & research / Insead : working paper series
2
Journal of the European Economic Association : JEEA
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Fan, Ying
;
Ruzic, …
- In:
Journal of the European Economic Association : JEEA
21
(
2023
)
2
,
pp. 484-525
Persistent link: https://www.econbiz.de/10014316817
Saved in:
2
Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Fan, Ying
;
Ruzic, …
-
2019
Persistent link: https://www.econbiz.de/10012099410
Saved in:
3
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
4
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
5
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
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