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subject:"United States"
~person:"Riordan, Michael H."
~subject:"Business-to-business marketing"
~subject:"Theorie"
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Business-to-business marketing
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Bundling strategy
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Riordan, Michael H.
Choi, Jay Pil
19
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Waldman, Michael
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Fang, Hanming
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ECONIS (ZBW)
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Ain't it "suite"? : bundling in the PC office software market
Gandal, Neil
;
Markovich, Sarit
;
Riordan, Michael H.
- In:
Strategic management journal
39
(
2018
)
8
,
pp. 2120-2151
Persistent link: https://www.econbiz.de/10011973503
Saved in:
2
Profitability of product bundling
Chen, Yongmin
;
Riordan, Michael H.
-
2012
-
rev.
Persistent link: https://www.econbiz.de/10009754174
Saved in:
3
Profitability of product bundling
Chen, Yongmin
;
Riordan, Michael H.
-
2011
Persistent link: https://www.econbiz.de/10009748949
Saved in:
4
Profitability of product bundling
Chen, Yongmin
;
Riordan, Michael H.
- In:
International economic review
54
(
2013
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10009715160
Saved in:
5
Ain't it "suite"? : bundling in the PC office software market
Gandal, Neil
;
Markovich, Sarit
;
Riordan, Michael H.
-
2012
Persistent link: https://www.econbiz.de/10009664170
Saved in:
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