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subject:"United States"
~subject:"19.10.1987"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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United States
19.10.1987
Advertising industry
28
Werbewirtschaft
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14
Advertising
12
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8
Advertising effects
7
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6
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Arens, William F.
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Ghosh, Avijit
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Hainer, Wolfgang
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Schaefer, David H.
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American Association of Advertising Agencies
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Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
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ECONIS (ZBW)
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1
Essentials of contemporary advertising
Arens, William F.
;
Schaefer, David H.
-
2007
Persistent link: https://www.econbiz.de/10003189623
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2
Wächst der Werbekuchen weiter? : Folgerungen für Politik u. wirtschaftl. Entwicklung d. Medien ; Fachtagung am 19./20. Oktober 1987 in Haus Rissen/Hamburg
Hainer, Wolfgang
(
revision
)
-
1988
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000422631
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3
The relationship of advertising expenditures to sales : an anthology of classic articles
Ghosh, Avijit
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000696970
Saved in:
4
Papers of the American Association of Advertising Agencies : 1927
1985
-
Reprint, Orig. publ. New York 1927
Persistent link: https://www.econbiz.de/10000700172
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