Essentials of contemporary advertising
William F. Arens; David H. Schaefer
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Arens, William F. ; Schaefer, David H. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry | Werbebeschränkung | Advertising regulation | USA | United States |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XXVIII, 558 S. zahlr. Ill.,graph. Darst., Kt. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references (p. 506-521) and indexes |
| ISBN: | 0-07-313666-2 ; 978-0-07-313666-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003189623