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subject:"United States"
~subject:"Innovation"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketing management"
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United States
Innovation
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Marketingmanagement
16,788
Marketing management
16,108
Marketing
3,422
Consumer behaviour
2,481
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2,481
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2,239
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1,852
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1,850
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1,641
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1,597
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1,351
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1,289
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1,132
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1,122
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1,095
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1,024
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879
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758
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757
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748
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726
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686
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663
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628
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596
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593
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581
Market research
575
Marketingtheorie
546
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536
Innovationsmanagement
530
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513
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501
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501
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Kotler, Philip
17
O'Cass, Aron
13
Kaiser, Harry M.
12
Hult, G. Tomas M.
9
Hawkins, Del I.
8
Kumar, V.
8
Laukkanen, Tommi
8
Morgan, Neil A.
8
Song, Michael
8
Boso, Nathaniel
7
Brettel, Malte
7
Perreault, William D.
7
Stern, Scott
7
Thurasamy Ramayah
7
Trajtenberg, Manuel
7
Zhang, Jing
7
Blankson, Charles
6
Calantone, Roger J.
6
Day, George S.
6
Di Benedetto, C. Anthony
6
Didonet, Simone Regina
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Mothersbaugh, David L.
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Ngo, Liem Viet
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Varadarajan, Rajan
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Bieger, Thomas
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Herstatt, Cornelius
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Mohammad Falahat
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Morgan, Robert
5
Newman, Bruce I.
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American Marketing Association
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Cornell University / Department of Agricultural Economics
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Verlag Dr. Kovač
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Haupt Verlag
2
NetLibrary, Inc
2
RWTH Aachen
2
USA / General Accounting Office
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Academy of Marketing
1
Alexander Hamilton Institute, Inc
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Esomar
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Groupe de Sociologie du Travail <Paris>
1
Harvard Graduate School of Business Administration
1
IC-SIM <6., 2017, Paphos>
1
Information Resources Management Association
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
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Journal of business research : JBR
96
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of strategic marketing
48
The journal of business & industrial marketing
37
Journal of marketing
27
European journal of marketing : EJM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of the Academy of Marketing Science
23
Cogent business & management
19
International marketing review
19
Journal of marketing management : MM
19
Marketing intelligence & planning
19
SpringerLink / Bücher
18
International business review : the official journal of the European International Business Academy
13
International journal of innovation management
13
Journal of marketing communications
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
AMS review : official publication of the Academy of Marketing Science
11
International entrepreneurship and management journal
11
Journal of international marketing
11
The journal of consumer marketing
11
Australasian marketing journal
10
International journal of hospitality management
10
Journal of advertising research
10
Journal of business strategy
10
Journal of business-to-business marketing
10
Journal of global marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of brand management : an international journal
10
The marketing review
10
Harvard business review : HBR
9
International journal of business and globalisation : IJBG
9
International journal of technology marketing : IJTMkt
9
Journal of business ethics : JOBE
9
Journal of marketing theory and practice
9
MSI reports : working paper series
9
Management decision : MD
9
Management research review
9
Marketing letters : a journal of research in marketing
9
International journal of economic perspectives : IJEP
8
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Source
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ECONIS (ZBW)
2,902
USB Cologne (EcoSocSci)
3
RePEc
1
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61
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61
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
62
Social venture performance, impact and strategic marketing effectiveness in turbulent environments
Lee, Erica Kim Man
;
Chandra, Yanto
;
Lee, Ho
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 232-251
Persistent link: https://www.econbiz.de/10014512671
Saved in:
63
Entrepreneurial performance and marketing analytics : the role of new product innovation
Lin, Fenfang
;
Eng, Teck Yong
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 418-440
Persistent link: https://www.econbiz.de/10014512733
Saved in:
64
Market orientation dynamic capability : a catalyst for purchasers' core competencies to achieve innovative performance during supplier collaboration
Oberoi, Poonam
;
Naoui-Outini, Fatiha
- In:
Journal of Asia Business Studies
18
(
2024
)
2
,
pp. 430-455
Persistent link: https://www.econbiz.de/10014513055
Saved in:
65
Does market orientation lead to firm performance? : exploring the mechanisms and boundary conditions
Akanpaaba, Patrick Awusak
;
Agyapong, Ahmed
;
Mensah, …
- In:
Journal of African business
25
(
2024
)
1
,
pp. 155-179
Persistent link: https://www.econbiz.de/10014513758
Saved in:
66
Feeling torn? : the conflicting effects of market and entrepreneurial orientations on manufacturing SMEs' innovation performance
Kim, Hyojin
;
Hur, Daesik
- In:
European journal of innovation management
27
(
2024
)
1
,
pp. 233-262
Persistent link: https://www.econbiz.de/10014501011
Saved in:
67
Mediation of learning orientation on market orientation and business performance : evidence from Brazilian Small and Medium Enterprises (SMEs)
Guerra, Rodrigo Marques de Almeida
;
Camargo, Maria Emilia
- In:
Benchmarking : an international journal
31
(
2024
)
2
,
pp. 590-610
Persistent link: https://www.econbiz.de/10014503123
Saved in:
68
Contemporary trends in innovative marketing strategies
Barbosa, Belem
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014432727
Saved in:
69
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
70
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
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