Contemporary trends in innovative marketing strategies
Belem Barbosa
| Year of publication: |
[2024]
|
|---|---|
| Other Persons: | Barbosa, Belem (ed.) |
| Publisher: |
Hershey, PA : IGI Global |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Innovation | Künstliche Intelligenz | Artificial intelligence | Data Analytics | Data analytics |
| Description of contents: |
"This book aims to address the demands of these current changes by providing an accurate and structured understanding of the current trends in innovative marketing"--
Table of Contents [gbv.de]
|
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xix, 394 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 979-8-3693-1231-5 ; 979-8-3693-1232-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432727