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subject:"United States"
~subject:"Marketingmanagement"
~subject:"Zielgruppe"
~type:"article"
~type_genre:"Konferenzbeitrag"
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United States
Marketingmanagement
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Market segmentation
13
Marktsegmentierung
13
Consumer behaviour
4
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4
Beziehungsmarketing
3
China
3
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Customer segmentation
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Online-Handel
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segmentation
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Belgrade Airport
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Börsenkurs
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CAPM
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David, Natalie
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Floh, Arne
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Koller, Monika
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Opreana, Alin
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Rank, Olaf N.
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Rusch, Thomas
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Journal of business research : JBR
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
2
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
3
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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