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subject:"United States"
~subject:"Relationship marketing"
~subject:"Theory"
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Search: subject_exact:"Merchandising"
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United States
Relationship marketing
Theory
Sales promotion
1,919
Verkaufsförderung
1,919
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831
Consumer behaviour
830
Preismanagement
318
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318
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175
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174
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114
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104
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96
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96
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91
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84
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German
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Kind, Hans Jarle
7
Foros, Øystein
6
Kaiser, Harry M.
6
Usman, Osly
6
Gómez, Miguel I.
5
Villas-Boas, Sofia
5
Ailawadi, Kusum L.
4
Heerde, Harald J. van
4
Neslin, Scott A.
4
Perloff, Jeffrey M.
4
Pratiwi, Hana
4
Richards, Timothy J.
4
Rosmawati, Pipih
4
Rudanko, Leena
4
Zettelmeyer, Florian
4
Bijmolt, Tammo H. A.
3
Busse, Meghan R.
3
Gedenk, Karen
3
Gourio, Francois
3
Kleinaltenkamp, Michael
3
Lutzky, Christian
3
Moon, Sangkil
3
Perakis, Georgia
3
Sinitsyn, Maxim
3
Sun, Baohong
3
Talukdar, Debabrata
3
Vikander, Nick
3
Wiebach, Nicole
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Agrawal, Anil Kumar
2
Alston, Julian Mark
2
Aydinli, Aylin
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Ballensiefen, Benjamin
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2
Breugelmans, Els
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Brown, Jennifer
2
Brown, Mark G.
2
Capriello, Antonella
2
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Fördergesellschaft Marketing an der Universität Augsburg
1
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1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
National Bureau of Economic Research
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Universität Ulm
1
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Journal of retailing and consumer services
16
Journal of business research : JBR
11
Journal of marketing research : JMR
10
Journal of retailing
10
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Journal of marketing
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Quantitative marketing and economics : QME
5
International journal of production economics
4
International journal of retail & distribution management
4
Journal of advertising research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Operational Research Society : OR
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Vision : the journal of business perspective
4
Agricultural and resource economics review : ARER
3
CUDARE working paper series
3
Company and customer relations
3
European journal of marketing : EJM
3
International journal of sport management and marketing : IJSMM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Report / Marketing Science Institute
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Agribusiness : an internat. journal
2
Australasian marketing journal
2
CESifo working papers
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ERIM report series research in management
2
Foundations and trends in marketing : FTMKT
2
Handelsforschung
2
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Source
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ECONIS (ZBW)
472
Showing
81
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90
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472
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81
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
82
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
83
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
84
Case analysis I : sales promotion planning TML
Basu, Anirban
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 233-237
Persistent link: https://www.econbiz.de/10012229818
Saved in:
85
Case analysis II : sales promotion planning @ TML
Dhall, Punyaslok
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 238-241
Persistent link: https://www.econbiz.de/10012229820
Saved in:
86
Case analysis III : sales promotion planning TML
Arakal, Jeevan J.
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 242-245
Persistent link: https://www.econbiz.de/10012229822
Saved in:
87
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
88
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
89
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
90
Estimating cannibalizing effects of sales promotions : the impact of price cuts and store type
McColl, Rod
;
MacGilchrist, Renaud
;
Rafiq, Shuddhasattwa
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171909
Saved in:
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