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subject:"Versorgung"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"IIMS journal of management science"
~isPartOf:"Journal of Indian business research"
~isPartOf:"Journal of customer behaviour"
~subject:"Markenartikel"
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Versorgung
Markenartikel
Brand
4
Consumer goods
4
Konsumgüter
4
Brand image
3
Brand management
3
Consumer behaviour
3
Dauerhafte Konsumgüter
3
Durable goods
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Konsumentenverhalten
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Markenführung
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Markenimage
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Australien
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Beschaffung
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Brand extension
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Brand extension incongruity
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Brand extensions
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Consumer goods industry
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Consumer goods marketing
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Cosmetics
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FMCG
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Indien
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Konsumgüterindustrie
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Konsumgütermarketing
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Kosmetik
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Markentransfer
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Non-advertising sources
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Perceived quality
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Point of purchase influence
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Chakravarty, Rishi
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Padma, R.
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Sarma, Nripendra Narayan
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Sharma, Narendra K.
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Sharma, Pawan Kumar
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Cases on branding strategies and product development : successes and pitfalls
IIMS journal of management science
Journal of Indian business research
Journal of customer behaviour
SpringerLink / Bücher
3
Journal of retailing and consumer services
2
The review of economic studies
2
essentials
2
Akzente
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Basler Schriften zum Marketing
1
Beiträge zur sozialistischen Konsumtionsforschung
1
Blickpunkt Wirtschaft
1
Brand management ; Vol. 2
1
Business history review
1
Cambridge journal of economics
1
Commercio : rivista di economia e politica commerciale
1
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Demographische Trends in Deutschland : Folgen für Städte und Regionen
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Economics
1
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
1
European journal of marketing : EJM
1
European rural peripheries revalued : governance, actors, impacts
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Research
1
Gospodarka planowa : miesie̜cznik poświe̜cony problemom planowania i rozwoju gospodarki narodowej
1
Hat der ländliche Raum eine Zukunft?
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Helsingin Kauppakorkeakoulun julkaisuja / A
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ILS-Innovationsforum
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IMADI.net-Projektbericht
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International journal of business excellence
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International journal of intelligent enterprise
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Jahrbuch der Absatz- und Verbrauchsforschung
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal of Islamic marketing
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Empirical evidence on extent of influence of non-advertising sources on purchase of durable goods
Chakravarty, Rishi
;
Sarma, Nripendra Narayan
- In:
IIMS journal of management science
12
(
2021
)
2
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013358749
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
Saved in:
4
The measurement of the number, uniqueness and valence of brand association across three product categories
Vieceli, Julian M.
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 245-269
Persistent link: https://www.econbiz.de/10009577349
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