//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Versorgung"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"IIMS journal of management science"
~isPartOf:"Journal of customer behaviour"
~subject:"Brand management"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumption goods"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Versorgung
Brand management
Markenartikel
Brand
3
Consumer goods
3
Konsumgüter
3
Brand image
2
Consumer behaviour
2
Dauerhafte Konsumgüter
2
Durable goods
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Australia
1
Australien
1
Beschaffung
1
Brand name
1
Consumer goods marketing
1
Cosmetics
1
Dienstleistung
1
India
1
Indien
1
Konsumgütermarketing
1
Kosmetik
1
Non-advertising sources
1
Point of purchase influence
1
Procurement
1
Services
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
3
Author
All
Chakravarty, Rishi
1
Padma, R.
1
Sarma, Nripendra Narayan
1
Sharma, Pawan Kumar
1
Vieceli, Julian M.
1
Published in...
All
Cases on branding strategies and product development : successes and pitfalls
IIMS journal of management science
Journal of customer behaviour
SpringerLink / Bücher
4
The journal of brand management : an international journal
3
Journal of retailing and consumer services
2
The review of economic studies
2
essentials
2
Akzente
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Basler Schriften zum Marketing
1
Beiträge zur sozialistischen Konsumtionsforschung
1
Blickpunkt Wirtschaft
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Business history review
1
Cambridge journal of economics
1
Commercio : rivista di economia e politica commerciale
1
DSSW-Leitfaden
1
DSSW-Schriften
1
Demographische Trends in Deutschland : Folgen für Städte und Regionen
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Economics
1
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
1
European journal of marketing : EJM
1
European rural peripheries revalued : governance, actors, impacts
1
Expert journal of marketing
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gospodarka planowa : miesie̜cznik poświe̜cony problemom planowania i rozwoju gospodarki narodowej
1
Hat der ländliche Raum eine Zukunft?
1
Helsingin Kauppakorkeakoulun julkaisuja / A
1
ILS-Innovationsforum
1
IMADI.net-Projektbericht
1
International journal of business excellence
1
International journal of intelligent enterprise
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal of Indian business research
1
Journal of Islamic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empirical evidence on extent of influence of non-advertising sources on purchase of durable goods
Chakravarty, Rishi
;
Sarma, Nripendra Narayan
- In:
IIMS journal of management science
12
(
2021
)
2
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013358749
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
The measurement of the number, uniqueness and valence of brand association across three product categories
Vieceli, Julian M.
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 245-269
Persistent link: https://www.econbiz.de/10009577349
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->