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subject:"Vertriebsweg"
~person:"Barber, Matthew"
~person:"Çengel, Özgür"
~type_genre:"Aufsatz im Buch"
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Vertriebsweg
Distribution channel
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Online-Handel
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Consumer behaviour
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Customer analysis
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Einzelhandel
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Multichannel strategy
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Multikanalvertrieb
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Shopping cart abandonment
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globalization
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Barber, Matthew
Çengel, Özgür
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Developing digital marketing : relationship perspectives
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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2
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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3
Abandonment issues : why consumers abandon online shopping carts
Rochanapon, Pemika
;
Stankovic, Michelle
;
Barber, Matthew
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 19-39)
.
2021
Persistent link: https://www.econbiz.de/10012585563
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