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subject:"Vertriebsweg"
~person:"Barber, Matthew"
~person:"Hansen, Hans Robert"
~person:"Çengel, Özgür"
~type_genre:"Aufsatz im Buch"
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Vertriebsweg
Distribution channel
5
Online retailing
5
Online-Handel
5
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Retail trade
3
Beziehungsmarketing
2
Consumer behaviour
2
Customer analysis
2
Konsumentenverhalten
2
Kundenanalyse
2
Multichannel strategy
2
Multikanalvertrieb
2
Relationship marketing
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omnichannel retailing
2
Betriebsform
1
Business model
1
Customer experience
1
Geschäftsmodell
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Multichannel retailing
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OSCA
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Productivity
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Produktivität
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Retail format
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Shopping cart abandonment
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Theorie
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Theory
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channel integration
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competition
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cross-channel retailing
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customer preferences
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globalization
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multichannel retailing
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omnichannel strategies
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omnichannel strategy
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online consumer behaviour
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online shopping
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personalization
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Barber, Matthew
Hansen, Hans Robert
Çengel, Özgür
Baal, Sebastian van
2
Birkhofer, Ben
2
Fritz, Wolfgang
2
Heinemann, Gerrit
2
Hudetz, Kai
2
Schögel, Marcus
2
Tomczak, Torsten
2
Altmeppen, Klaus-Dieter
1
Amrouche, Nawel
1
Angioni, Enrico
1
Armbruster-Reif, Karin
1
Baykal, Bilge
1
Benedicktus, Ray L.
1
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1
Björklund, Maria
1
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1
Breidenbach, Petra
1
Brenner, Walter
1
Cabiddu, Francesca
1
Cheng, Jun
1
Crockford, Gesa
1
Dalla Pozza, Ilaria
1
Darke, Peter R.
1
Deng, Jing
1
Di Guardo, Maria Chiara
1
Diehl, Sandra
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Dingeldein, Ralf
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Dörnemann, Jörg
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Eng-Larsson, Fredrik
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Ergenzinger, Rudolf
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Fong, Lawrence Hoc Nang
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Gerth, Norbert
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Gou, Qinglong
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Developing digital marketing : relationship perspectives
1
Handbuch Multi-Channel-Marketing
1
Informationssysteme für das Handelsmanagement : Konzepte und Nutzung in der Unternehmenspraxis
1
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ECONIS (ZBW)
5
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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2
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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3
Abandonment issues : why consumers abandon online shopping carts
Rochanapon, Pemika
;
Stankovic, Michelle
;
Barber, Matthew
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 19-39)
.
2021
Persistent link: https://www.econbiz.de/10012585563
Saved in:
4
Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel
Hansen, Hans Robert
;
Madlberger, Maria
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 763-787)
.
2007
Persistent link: https://www.econbiz.de/10003435232
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5
Ausschaltung des institutionellen Handels durch Informations- und Kommunikationsstysteme
Hansen, Hans Robert
- In:
Informationssysteme für das Handelsmanagement : …
,
(pp. 123-166)
.
1998
Persistent link: https://www.econbiz.de/10001303189
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