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subject:"Vertriebsweg"
~person:"Breidenbach, Petra"
~person:"Çengel, Özgür"
~type_genre:"Aufsatz im Buch"
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Vertriebsweg
Online retailing
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Consumer behaviour
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Breidenbach, Petra
Çengel, Özgür
Baal, Sebastian van
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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Internet-Einzelhandel bei Multi-Channel-Unternehmen
Breidenbach, Petra
;
Rauh, Jürgen
- In:
Produktion - Distribution - Konsum : Auswirkungen von …
,
(pp. 51-73)
.
2010
Persistent link: https://www.econbiz.de/10003902207
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