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subject:"Vertriebsweg"
~person:"Di Guardo, Maria Chiara"
~person:"Çengel, Özgür"
~type_genre:"Aufsatz im Buch"
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Vertriebsweg
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Di Guardo, Maria Chiara
Çengel, Özgür
Baal, Sebastian van
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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2
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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3
Value-co-creation through multichannels distributions : the Nike ID case
Angioni, Enrico
;
Cabiddu, Francesca
;
Di Guardo, Maria Chiara
- In:
Information systems : crossroads for organization, …
,
(pp. 259-266)
.
2012
Persistent link: https://www.econbiz.de/10009577638
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