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subject:"Vertriebsweg"
~person:"Hansen, Hans Robert"
~person:"Çengel, Özgür"
~type_genre:"Aufsatz im Buch"
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Vertriebsweg
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Online retailing
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Online-Handel
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Retail trade
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Customer analysis
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E-commerce
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Multichannel strategy
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competition
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Hansen, Hans Robert
Çengel, Özgür
Baal, Sebastian van
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Handbuch Multi-Channel-Marketing
1
Informationssysteme für das Handelsmanagement : Konzepte und Nutzung in der Unternehmenspraxis
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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2
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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3
Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel
Hansen, Hans Robert
;
Madlberger, Maria
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 763-787)
.
2007
Persistent link: https://www.econbiz.de/10003435232
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4
Ausschaltung des institutionellen Handels durch Informations- und Kommunikationsstysteme
Hansen, Hans Robert
- In:
Informationssysteme für das Handelsmanagement : …
,
(pp. 123-166)
.
1998
Persistent link: https://www.econbiz.de/10001303189
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