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subject:"Vertriebsweg"
~subject:"Digital platform"
~subject:"Digitale Plattform"
~subject:"Internet marketing"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Vertriebsweg
Digital platform
Digitale Plattform
Internet marketing
Online retailing
1,015
Online-Handel
1,015
Electronic Commerce
282
E-commerce
276
Consumer behaviour
272
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272
Deutschland
138
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138
Beziehungsmarketing
100
Relationship marketing
100
Online-Marketing
92
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89
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85
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85
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71
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71
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39
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37
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36
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34
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32
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32
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2
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2
Heinemann, Gerrit
2
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2
Kursunluoglu Yarimoglu, Emel
2
Ott, Cirk Sören
2
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2
Schwemm, Markus
2
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2
Tomczak, Torsten
2
Yadav, Rajan
2
Çengel, Özgür
2
Agarwal, Ashesh
1
Agarwal, Vernika
1
Ahujy, Vandana
1
Al Yakin, Ahmad
1
Alam, Mohammad Zahedul
1
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1
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1
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1
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1
Anagnōstopulu, Despoina
1
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1
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1
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1
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1
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Handbook of research on the platform economy and the evolution of e-commerce
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
3
Electronic retailing
3
Transforming organizations through flexible systems management
3
E-marketing ; Vol. 2
2
E-retailing challenges and opportunities in the global marketplace
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Enhancing knowledge development in marketing ; Vol. 21
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Marketing in a digital world
2
Marketing in the cyber era : strategies and emerging trends
2
The Wiley Blackwell handbook of the psychology of the Internet at work
2
A Research Agenda for Service Marketing
1
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in electronic marketing
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Applications of management science ; 16
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Brick & mortar shopping in the 21st century
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
China-focused cases : selected winners of the CEIBS global case contest
1
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
1
Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
1
Contemporary challenges in social science management : skills gaps and shortages in the labour market
1
Contemporary issues in digital marketing
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Data mining and analytics
1
Design Management konkret
1
Developing digital marketing : relationship perspectives
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
1
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ECONIS (ZBW)
172
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1
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
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2
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
3
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
4
Food items moving from restaurants to online platforms in the developing gig economy : is it bliss?
Shanthi, K.
;
Suganya, V.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 49-59)
.
2024
Persistent link: https://www.econbiz.de/10014531491
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5
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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6
Green distribution alternatives : actors, rolesband responsibilities
Sallnäs, Uni
;
Huge-Brodin, Maria
;
Björklund, Maria
; …
- In:
Environmentally responsible supply chains in an era of …
,
(pp. 105-122)
.
2024
Persistent link: https://www.econbiz.de/10014575961
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7
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
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8
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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9
Accounting perspectives in the digital world : controlling online interaction
Van den Bussche, Pénélope
- In:
Handbook of accounting in society
,
(pp. 265-278)
.
2024
Persistent link: https://www.econbiz.de/10014580494
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10
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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