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subject:"Welt"
~isPartOf:"Global business review"
~isPartOf:"Journal of fashion marketing and management"
~person:"Baishya, Kuldeep"
~person:"Sofi, Shakeel Ahmad"
~subject:"Consumer behaviour"
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Welt
Consumer behaviour
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Baishya, Kuldeep
Sofi, Shakeel Ahmad
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Global business review
Journal of fashion marketing and management
Asia-Pacific journal of management research and innovation : APJMRI
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Personality as an antecedent of impulsive buying behaviour : evidence from young Indian consumers
Sofi, Shakeel Ahmad
- In:
Global business review
21
(
2020
)
3
,
pp. 850-868
Persistent link: https://www.econbiz.de/10012259422
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2
Factors influencing smartphone adoption : a study in the Indian bottom of the pyramid context
Baishya, Kuldeep
;
Samalia, Hash Vardhan
- In:
Global business review
21
(
2020
)
6
,
pp. 1387-1405
Persistent link: https://www.econbiz.de/10012388970
Saved in:
3
Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
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