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subject:"Werbemittel"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Hörfunkprogramm"
~subject:"Hörfunkwerbung"
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Werbemittel
Hörfunkprogramm
Hörfunkwerbung
Radio advertising
3
Theorie
2
Theory
2
Advertising planning
1
Betriebliche Standortwahl
1
Brand
1
Competition
1
Extensive form game
1
Extensives Spiel
1
Fernsehprogramm
1
Fernsehwerbung
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Firm location choice
1
Internet marketing
1
Markenartikel
1
Media industries
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Mediensektor
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Online-Marketing
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Product differentiation
1
Produktdifferenzierung
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Television advertising
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Television programme
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Welt
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Wettbewerb
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English
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Dukes, Anthony
1
Gabszewicz, Jean Jaskold
1
Gal-Or, Esther
1
Laussel, Didier
1
Sonnac, Nathalie
1
Zentner, Alejandro
1
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Journal of economics & management strategy : JEMS
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
CESifo working papers
3
Economics letters
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Konsum und Verhalten
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
BLM-Schriftenreihe
2
Business history review
2
Ds U / Utbildningsdepartementet
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
NORD
2
Report
2
Revue économique : revue bimestrielle
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Schriften zu Marketing und Management
2
Statens offentliga utredningar : SOU
2
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
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ECONIS (ZBW)
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1
Internet adoption and advertising expenditures on traditional media : an empirical analysis using a panel of countries
Zentner, Alejandro
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
4
,
pp. 913-926
Persistent link: https://www.econbiz.de/10009673083
Saved in:
2
Programming and advertising competition in the broadcasting industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10002393574
Saved in:
3
Minimum differentiation in commercial media markets
Gal-Or, Esther
;
Dukes, Anthony
- In:
Journal of economics & management strategy : JEMS
12
(
2003
)
3
,
pp. 291-325
Persistent link: https://www.econbiz.de/10001786277
Saved in:
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